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Our 2012 conference brought together more than 500 business professionals to gain knowledge and network. View the video to learn the value of this event.

Director’s Blog»

Bradley K. Googins
Katherine V. Smith, Executive Director

Corporate citizenship requires demonstrations of courage and conscience

Our 2012 conference was a terrific opportunity to hear many points of view on the practice of corporate citizenship. Terrific committed leaders of corporate citizenship practice from around the world representing some of the most well-respected companies of our time shared their insights. A couple of thoughts presented by our main stage speakers have stuck [...] Read more »

Center News & Features»

Texas Instruments initiative helps Girl Scouts see STEM careers in their future

By Sharon Gillis | Marking the 100th year since the organizations founding, Girl Scouts has declared 2012 the Year of the Girl. In an initiative that focuses on the future for girls, Texas Instruments recently partnered with Girl Scouts ... Read more »

CEMEX lays solid foundation to address need for affordable housing

By Sharon Gillis | CEMEX has a rich history of improving the well-being of those it serves with efforts to pursue innovative industry solutions. In keeping with this legacy, CEMEX has under taken a global affordable housing initiative that ... Read more »

Making the investment in healthy people, healthy planet and healthy performance

By Catherine McGlown, Corporate Communications Consultant, Corporate Social Responsibility, Humana | Corporations today are obliged to go beyond delivering business results. They should also improve the quality of life of their employees, their communities and society at large – and report out on this progress. This ... Read more »

2012 Conference: Corporate citizenship professionals urged to be ‘indispensable connectors’

By Tim Wilson, Editor & Writer, Boston College Center | In reflecting on the theme of the 2012 International Corporate Citizenship Conference, Corporate Citizenship: Managing Many Environments, Katherine V. Smith, executive director of the Center for Corporate Citizenship, advised conference attendees that the business, social ... Read more »

Knowledge@Work»

How to embed sustainability into the business enterprise

By Susan Arnot Heaney, Executive Director, Corporate Responsibility, Avon Products, Inc.
For consumer products companies like Avon, there is often a quick assumption that sustainability will focus on the products themselves – products that are green, organic, natural or similar designations. But at Avon, and many peer companies, the sustainability imperative is embedded organically (no pun!) into the business enterprise, with a commitment to identify and leverage sustainable opportunities in the processes required to develop, create and deliver products to the consumer. Read more.

Research Briefs

Research briefs are summaries of recent or seminal research findings that offer insights and tools to efficiently access and apply knowledge accumulated from corporate practice and the academy. Only members receive full research briefs; below is a sampling from our latest issue. Learn more.

Companies boost market value with good brand affiliation and reputation

This study looked at the importance of brand and corporate reputations in explaining variations in market-to-book value relationships. Read more.   

Advantages vary with embedded premium approach to cause marketing

A series of three studies looks at how embedded premiums linked to charitable contributions affect purchase decisions. Researchers also weighed the affect of embedded premiums for charity against rewards to the consumer for product choice. Read more.

Good corporate citizenship helps keep talent at employee-friendly companies

In a study of 84 companies deemed to be desirable employers, researchers found that those also rated as socially responsible experienced lower turnover and reduced the financial impact of turnover. Read more.

Media Monitor

These news items are a sampling from last week’s Media Monitor member email. This benefit of Center membership helps readers stay informed of trends and developments influencing corporate citizenship practice. Learn more.

Why we work on the weekend

An ever-present feeling of guilt defeats the very purpose of the weekend. BusinessWeek 

Study: Employee perks good for employers, too

Companies that provide employees with generous benefits are often financially healthier because of it, a new study shows. MSNBC  

What is the world's most economically powerful city?

The Atlantic's new special report on the past and future of the world's global capitals begins with a survey of the surveys to answer that universal question: What city rules them all? The Atlantic   

 

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