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Corporate Citizenship

At its core, corporate citizenship is about the role business plays in 21st century society. It encompasses corporate activities related to community involvement, philanthropy, environmental, and governance issues. Companies that embrace it seek to strengthen their relationship with communities and build sustainable strategies for addressing large societal issues.

The approach to corporate citizenship varies from company to company, as does the terminology. Some firms refer to it as corporate social responsibility (CSR), sustainability, corporate responsibility or the triple bottom line. Initiatives can range from community volunteering to instituting environmental standards for supply chains or designing products that both meet market demands and help address social problems.

A common thread among those companies that experience success with their efforts is a commitment to integrate a corporate responsibility strategy with the overall business strategy in a way that makes it part of a firm’s DNA. Firms that integrate corporate citizenship with business goals have at their disposal a more robust set of tools for serving customers, shareholders, and communities.

To learn more about how Corporate Citizenship can benefit your business, see our list of courses, webinars, and events.

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Corporate Citizenship 101: The Fundamentals

Are you new to the field of corporate citizenship or work with CSR and sustainability colleagues and are seeking a better understanding of the industry? This introductory course to the field of corporate citizenship will translate the complex concepts, ideas, and language of corporate citizen¬ship into practical and useful models and tools. This three-day course will provide participants with an overview of corporate citizenship trends.

When: February 8-10, 2017
Where: New Orleans, LA

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