At its core, corporate citizenship is about the role business plays in 21st century society. It encompasses corporate activities related to community involvement, philanthropy, environmental, and governance issues. Companies that embrace it seek to strengthen their relationship with communities and build sustainable strategies for addressing large societal issues.
The approach to corporate citizenship varies from company to company, as does the terminology. Some firms refer to it as corporate social responsibility (CSR), sustainability, corporate responsibility or the triple bottom line. Initiatives can range from community volunteering to instituting environmental standards for supply chains or designing products that both meet market demands and help address social problems.
A common thread among those companies that experience success with their efforts is a commitment to integrate a corporate responsibility strategy with the overall business strategy in a way that makes it part of a firm’s DNA. Firms that integrate corporate citizenship with business goals have at their disposal a more robust set of tools for serving customers, shareholders, and communities.
Center Resources on Corporate Citizenship
- Professional Development
A 2½ day open enrollment course, the Institute on Corporate Citizenship translates the complex concepts, ideas and language of corporate responsibility into practical and useful models and tools. The program utilizes exercises, lectures, examples, case studies and small group interactions to provide a solid foundation.
The Corporate Citizenship Management Intensive is a 4½-day program held on the campus of Boston College with instruction provided by faculty from the Carroll School of Management and other experts in the field. Created for managers who have responsibility for corporate citizenship execution within their functional area or across an entire organization, it provides a solid foundation on which to build and enhance corporate responsibility.
- On-demand Webinars:
Center members also have access to other resources, including an on-demand webinar The Citizenship Journey (available to Members) that examines how implementing and practicing corporate responsibility is an evolving process, with challenges along the way that require careful decision-making and planning.
- Signature Research:
The Center combines the power of applied academic research and thought leadership with the real-world experience of corporate members to develop signature research products. These include the 2012 State of Corporate Citizenship report, our fifth biennial survey of the attitudes and commitments of business executives toward corporate citizenship.
- Research Briefs:
This Center knowledge product provides summaries of recent or seminal research findings from corporate practice and academic study that offer insights and practical tools. Among the briefs addressing the subject are these:
Contribution to Achieving Business Goals
In the Center’s 2012 State of Corporate Citizenship survey of executives, the message was clear that corporate social responsibility delivers real business results. It doesn’t just make firms look good and employees feel good. It helps to achieve business goals such as increasing market share and managing risk. Surveyed executives who said that corporate citizenship contributes to their companies’ business goals were more likely to report success with those goals.
Investment in corporate responsibility has taken hold, with the majority of executives reporting continued commitment to almost all dimensions of citizenship. Even during the difficult economic times of the past years, resources for corporate responsibility were sustained or increased.
2014 International Corporate Citizenship Conference
This conference draws more than 650 leading policy makers from the largest domestic and international corporations from around the world. Providing a place where corporate citizenship practitioners can exchange ideas, experiences, and challenges with a knowledgeable and committed network of peers from leading corporations, diverse industries and regions.
March 23-25 in
Los Angeles, CA