Our 2012 conference will bring together 600 business professionals to gain knowledge and network. View the video to learn the value of this event.

Director’s Blog»

Katherine V. Smith, Executive Director

A spirit of understanding in the season of giving

Our members who are involved in managing corporate giving programs may be getting very busy with grantees as we approach the end of the calendar year. I wanted to pause and thank you for all of the important causes you support and the good work that you do in our communities all over the world. [...] Read more »

Center News & Features»

Boston College trumpets conservation

By Tim Wilson, Editor & Writer, Boston College Center | We prefer not to toot our own horn but we’re happy to let our band do it for the entire Boston College Community. The Get Green campaign to keep energy conservation top of mind with ... Read more »

Booz Allen uses its natural resources to aid nonprofits

By Sharon Gillis | In 2007 Booz Allen Hamilton set out to help small nonprofits in the Washington, D.C. area gain access to expert advice and guidance on management and fundraising that was otherwise unattainable for them due to ... Read more »

UPS green efforts catch ear of NPR

By Tim Wilson, Editor & Writer, Boston College Center | Center member UPS was in the news spotlight this week as NPR Marketplace highlighted the company’s environmental efforts and introduced listeners to Chief Sustainability Officer Scott Wicker in a story titled “Brown goes green”. The ... Read more »

MassMutual’s partnerships and collaboration made Community Rebuilding Fair a resounding success after Springfield tornadoes

By Sharon Gillis | When tragedy hits, Massachusetts Mutual Life Insurance Company is there to help. The day after tornadoes struck Springfield, Mass., last summer, MassMutual donated $100,000 to the American Red Cross to go toward cleanup efforts. But ... Read more »

Knowledge@Work»

Leveraging Reporting as a Management and Communication Tool

By Beth Holzman, CSR Strategy and Reporting Manager, Timberland

Timberland has been experimenting with different reporting mediums for some time. Our evolving reporting and communication approach reflects an evolving and improved sustainability strategy for managing risk, creating value and increasing consumer relevance – components that are necessary for our entire business model to succeed. Whether you are a first-time reporter or have been at it for years, here are five tips for effectively leveraging reporting as a management and communication tool. Read more.

Research Briefs

Research briefs are summaries of recent or seminal research findings that offer insights and tools to efficiently access and apply knowledge accumulated from corporate practice and the academy. Only members receive full research briefs; below is a sampling from our latest issue. Learn more.

Companies boost market value with good brand affiliation and reputation

This study looked at the importance of brand and corporate reputations in explaining variations in market-to-book value relationships. Read more.

Advantages vary with embedded premium approach to cause marketing

A series of three studies looks at how embedded premiums linked to charitable contributions affect purchase decisions. Researchers also weighed the affect of embedded premiums for charity against rewards to the consumer for product choice. Read more.

Good corporate citizenship helps keep talent at employee-friendly companies

In a study of 84 companies deemed to be desirable employers, researchers found that those also rated as socially responsible experienced lower turnover and reduced the financial impact of turnover. Read more.

Media Monitor

These news items are a sampling from last week’s Media Monitor member email. This benefit of Center membership helps readers stay informed of trends and developments influencing corporate citizenship practice. Learn more.

Making a case for a corporate conscience

When does corporate social responsibility become an integral way for companies to engage stakeholders and build or maintain trust in the company? Washington Post

Fewer college students volunteer their time

The percentage of college students who volunteer is declining, reflecting an overall drop in volunteerism nationally. USA Today

At-work wellness boosts the bottom line

The real motivator for Americans to get fit at work isn’t smaller jeans — it’s a bigger bank balance and increased productivity. CNBC

In Good Company»

The Center is where the world’s most respected companies unite rather than compete.

Upcoming Courses

February 2012

Feb 15-17: Evaluate and Measure Community Involvement, Atlanta, GA
Feb 15-17: Leveraging Your Corporate-Community Partnerships, Atlanta, GA

April 2012

Apr 18-20: Communications for Community Involvement Managers, Dallas, TX
Apr 18-20: Developing a Community Involvement Strategy, Dallas, TX