Developing a Strategic Corporate Community Involvement Program
(formerly The Institute on Corporate Community Involvement)
(2.5 days, 4 Credits)  

Day One – Developing a Framework for Planning
Focus: Reviewing trends in community involvement, introducing the Neighbor of Choice Strategy and applying a comprehensive planning model

• Trends and drivers for community involvement -Team Exercise
• Introduction of the Neighbor of Choice strategy for community involvement
• Understanding how to build relationships of trust
• Applying a comprehensive planning guide – Team Exercise
• Pulling it all together – the strategic analysis

Day Two – Developing a Strategic Focus
Focus: Understanding how to add value by identifying issues and framing a strategic response

• Understanding how to identify and prioritize critical needs, issues and concerns
• Responding strategically to issues
• Appling the Standards of Excellence in Community Involvement
• Framing an issue for strategic response – Team Exercise
• Understanding the leadership roles of the CR professional
• Connecting corporate citizenship and community involvement

Day Three – Addressing Management Challenges
Focus: Provide tools for overcoming program challenges and ensuring management buy-in

• Applying the Force-field Analysis to manage community relations challenges – Team Exercise
• Institutionalizing the Neighbor of Choice Strategy by strategic stakeholder engagement
• Summary, wrap-up, next steps
  

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