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Agenda: Identifying, Adapting and Adopting Best Practices in Corporate Community Involvement
(2.5 days, 3 credits)

Day One:

  • Benchmarking history, purpose and definitions
  • Types of benchmarking: internal, competitive, functional, generic
  • Benchmarking process steps
  • Benchmarking in the context of corporate community involvement
  • Team formation and best practices exercise
  • Process mapping and team activity

Day Two:

  • Assessing organization readiness for managing change
  • Benchmarking data collection methods and tips
  • Benchmarking survey design and team activity
  • Tips for conducting benchmarking interviews
  • Exercise to collect data from class participants
  • Exercise to collect data from panelists
  • Class data collection around best
  • Analyzing and presenting findings

Day Three:

  • Team presentations on results of benchmarking exercises
  • Selling recommendations to management
  • Discussion of lessons learned and how to proceed back home
  • Summary and adjourn

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