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Press Release
For further information
Peggy Connolly
617.552.0722
617.552.4545
5/28/04
Center for Corporate Citizenship Announces 2004-2005 Executive Education Schedule
Chestnut Hill, MA…The Center for Corporate Citizenship at Boston College has announced its 2004-2005 Executive Education schedule. The Center's executive education programs cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.
The Institute on Corporate Community Involvement
A step-by-step framework for community involvement appropriate for both experienced managers and newcomers to the field.
- Relationships of trust with community stakeholders and key publics
- Emerging community issues, needs and expectations
- Strategic program responses that tie with business objectives
- Securing management support and buy-in
Dates and Locations:
- Sep 22-24, 2004 • Boston
- Feb 9-11, 2005 • Scottsdale
- Mar 30-Apr 1, 2005 • Boston
- June 8-10, 2005 • Denver
Corporate-Community Partnerships: What Makes Them Work, Why They Fail
Learn how to identify and create partnerships that support both the company's strategic business goals while meeting important community needs and expectations.
- Challenges and opportunities of unique partnership models
- Appropriate roles for partnerships as part of the company's corporate citizenship strategy
- Identifying appropriate partners and developing a shared vision
- Establishing ground rules and negotiating differences
Dates and Locations:
- Jan 19-21, 2005 • San Francisco
- Apr 6-8, 2005 • Boston
Building Effective Employee Volunteer Programs
Explore the key elements of successful volunteer program planning structured to support the business strategy.
- Trends and current practice in employee volunteer programs
- Structuring volunteer programs to support business, employee and community interests
- Step-by-step program planning model
- Measuring and evaluating program outcomes
Dates and Locations:
- Oct 20-22, 2004 • New Orleans
- May 4-6, 2005 • San Diego
Strategic Philanthropy
Learn how to design a strategic contributions program that has a bottom-line impact on the company and integrates your contributions program into your overall community involvement strategy.
- Corporate contributions mission statement and guidelines
- Giving priorities that meet community needs and support the company's business goals and strategies
- Efficient and effective grants management processes
- Measuring and evaluating program outcomes
Dates and Locations:
- Dec 1-3, 2004 • Orlando
- May 18-20, 2005 • Atlanta
Evaluation and Measurement
Learn how to design and conduct evaluations that can prove the value of community involvement.
- Process, outcome and impact evaluations
- Evaluate incoming requests
- Link community involvement outcomes to marketing, sponsorship and human resource issues
Dates and Locations:
- Sep 22-24, 2004 • Boston
- Feb 9-11, 2005 • Scottsdale
- June 8-10, 2005 • Denver
Diffuse Anger, Build Trust: Communicating with Key Publics
Practical training in the face-to-face communication skills and techniques needed to work effectively in situations of low trust and high concern.
- Role-plays and video-tape feedback
- Barriers to effective communication
- Dealing with a hostile audience
- Strategies for voluntary and mandated public meetings
Dates and Locations:
Corporate Citizenship and Local Operations
A practical framework for organizing a facility’s resources to meet local needs. This course is appropriate for anyone with community affairs responsibility at the operational facility level – including plant managers, EHS professionals and other staff members – as well as for corporate professionals who oversee facility-level staff or programs.
- Corporate citizenship and social initiatives in the context of local operations
- Communication strategies that facilitate acceptance of business plans
- Working with local governments
- Community-sensitive decision-making techniques
Dates and Locations:
- Oct 20-21, 2004 • New Orleans
- Mar 3-4, 2005 • Washington, D.C.
Identifying, Adapting and Adopting Best Practices in Corporate Community Involvement
Learn what leading organizations are doing in corporate community involvement, and how to leverage the power of effective benchmarking to continuously improve your community involvement practices and programs.
- Benchmarking as a tool for continuous improvement and cultural change
- The benchmarking process
- Developing a matrix of best practices
- Selling recommendations to management
Dates and Locations:
Communicating and Branding Corporate Citizenship
Learn how to build a communication plan as an integral ingredient of your corporate citizenship programs.
- Building a plan for internal and external communications
- Authentic communications that are not perceived as self serving
- Branding corporate citizenship within your organization
- Communicating the same information to different audiences
- Dissemination vehicles for diverse audiences
Dates and Locations:
- Dec 1-3, 2004 • Orlando
- May 4-6, 2005 • San Diego
How Community Involvement Can Drive the New Corporate Citizenship
Learn the steps needed to transform the community involvement role into something more strategic, and initiate change in an organization.
- Ownership of corporate citizenship within organizations
- "Code-mania" and its implications
- Relationship management as the key to effective corporate citizenship
- The role of community involvement in driving change
Dates and Locations:
- Mar 3-4, 2005 • Washington, DC
The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs. For more information, call The Center at 617.552.4545, or go to The Center’s web site at http://www.bc.edu/corporatecitizenship.
The Center for Corporate Citizenship at Boston College, part of the Carroll School of Management, provides research, executive education, consultation and convenings on issues of corporate citizenship. The Center has more than 300 corporate members across the globe
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