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Our 2012 conference will bring together 600 business professionals to gain knowledge and network. View the video to learn the value of this event.

Director’s Blog»

Bradley K. Googins
Katherine V. Smith, Executive Director

A spirit of understanding in the season of giving

Our members who are involved in managing corporate giving programs may be getting very busy with grantees as we approach the end of the calendar year. I wanted to pause and thank you for all of the important causes you support and the good work that you do in our communities all over the world. [...] Read more »

Center News & Features»

Booz Allen uses its natural resources to aid nonprofits

By Sharon Gillis | In 2007 Booz Allen Hamilton set out to help small nonprofits in the Washington, D.C. area gain access to expert advice and guidance on management and fundraising that was otherwise unattainable for them due to ... Read more »

UPS green efforts catch ear of NPR

By Tim Wilson, Editor & Writer, Boston College Center | Center member UPS was in the news spotlight this week as NPR Marketplace highlighted the company’s environmental efforts and introduced listeners to Chief Sustainability Officer Scott Wicker in a story titled “Brown goes green”. The ... Read more »

MassMutual’s partnerships and collaboration made Community Rebuilding Fair a resounding success after Springfield tornadoes

By Sharon Gillis | When tragedy hits, Massachusetts Mutual Life Insurance Company is there to help. The day after tornadoes struck Springfield, Mass., last summer, MassMutual donated $100,000 to the American Red Cross to go toward cleanup efforts. But ... Read more »

Community Involvement Index findings released

By Tim Wilson, Editor & Writer, Boston College Center | Looking to see how your community involvement program compares to the efforts of other companies? The latest edition of the Community Involvement Index gives you a snapshot of current trends and statistics on how companies ... Read more »

Knowledge@Work»

Leveraging Reporting as a Management and Communication Tool

By Beth Holzman, CSR Strategy and Reporting Manager, Timberland

Timberland has been experimenting with different reporting mediums for some time. Our evolving reporting and communication approach reflects an evolving and improved sustainability strategy for managing risk, creating value and increasing consumer relevance – components that are necessary for our entire business model to succeed. Whether you are a first-time reporter or have been at it for years, here are five tips for effectively leveraging reporting as a management and communication tool. Read more.

Research Briefs

Research briefs are summaries of recent or seminal research findings that offer insights and tools to efficiently access and apply knowledge accumulated from corporate practice and the academy. Only members receive full research briefs; below is a sampling from our latest issue. Learn more.

Companies boost market value with good brand affiliation and reputation

This study looked at the importance of brand and corporate reputations in explaining variations in market-to-book value relationships. Read more.   

Advantages vary with embedded premium approach to cause marketing

A series of three studies looks at how embedded premiums linked to charitable contributions affect purchase decisions. Researchers also weighed the affect of embedded premiums for charity against rewards to the consumer for product choice. Read more.

Good corporate citizenship helps keep talent at employee-friendly companies

In a study of 84 companies deemed to be desirable employers, researchers found that those also rated as socially responsible experienced lower turnover and reduced the financial impact of turnover. Read more.

Media Monitor

These news items are a sampling from last week’s Media Monitor member email. This benefit of Center membership helps readers stay informed of trends and developments influencing corporate citizenship practice. Learn more.

The top 10 trends in CSR for 2012

Tim Mohin, director of corporate responsibility for Advanced Micro Devices and author of the forthcoming book “Changing From the Inside Out: The Treehugger’s Guide to Working in Corporations”, offers his view of the biggest developments to watch for this year in the ever growing and changing world of corporate social responsibility. Forbes.com

Fortune ranks 100 Best Companies to Work For

Google reclaims the top spot this year to become a three-time champion on Fortune's list. Which other firms offer dream workplaces? Fortune/CNN

America's lunch hour on the endangered list

More Americans than ever don’t even have 10 minutes for an actual lunch break. Only 35 percent of employees in this country say they almost always take a lunch break. MSNBC

 

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