Creating a 21st Century Approach to Corporate Giving
Corporate giving has advanced from its traditional position as a locally focused, often reactionary check-writing activity. Today, many companies manage highly-visible, well-structured programs that span geographic borders and align giving with core business capabilities. The 21st century generation of corporate giving is transforming the arena once again, repositioning it as a comprehensive portfolio of strategic, long-term, value-based programs.
This program will help you as a professional with corporate giving responsibilities to evaluate the current state of your giving portfolio within a best practices perspective. Through interactive engagement with others in the course, you will begin to apply the concepts and lessons of the contemporary approach to corporate giving.
What to expect
Utilizing exercises, lectures, examples, case studies and small group interactions, this 2½ day program provides you with tactical and strategic skills to help move your corporate giving program to the next level.
Upon completion of this course you should be able to:
The Course of Study
The State of Corporate Giving
Assessment, Evaluation and Measurement of Corporate Giving
Communicating your Company’s Corporate Giving
Corporate Giving in Practice
Who would benefit from this program
This program is designed for professionals with direct corporate giving responsibilities. Individuals from other functional areas such as public and government affairs, sustainability, corporate responsibility, public relations, marketing and communications – who have direct contact with key company stakeholders and/or who work closely with their company’s corporate giving function – will also benefit from this program. If multiple people from your company would benefit from this program it can be brought on-site. Email Eileen Blinstrub for details.
This course is an elective for the Certificate in Corporate Community Involvement ManagementTuition:
Dates and Locations: