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Leveraging Partnerships


Online Registration

  • December 10-12, 2014; Los Angeles, CA

Partnerships are an increasingly important component of companies’ corporate citizenship strategies. From purely philanthropic alliances to more complex, fully integrated collaborations, companies pursue a wide array of partnerships to achieve community involvement goals. Sound understanding and management of the complex set of issues will help to ensure that your partnerships have the ability to impact social issues and return value back to the business. This course will help you to deliver on your programs’ full potential.

What to expect

Throughout the 2½ day program, you will apply the instructor presentations and frameworks to examples, and individual and small group exercises. Best practices will be highlighted as practical examples of effective corporate-community partnering.

Upon completion of this course you will be able to:

  • Explain the principles of effective partnering as well as the challenges and keys to successful partnering
  • Assess your existing portfolio of partnerships along a collaboration continuum
  • Identify, build relationships, and structure agreements with promising partners
  • Explain a partnering cycle framework and use it to develop and manage partnerships
  • Review and evaluate partnership effectiveness in order to drive improvement or exit unproductive relationships

The course of study

The state of corporate community partnering

  • Explore the latest research and innovations in corporate community partnering
  • Enhance your understanding of the risks and benefits of partnering
  • Explain the principles of effective partnering
  • List common partnering challenges and keys to success

Scoping and initiating partnerships

  • Articulate important characteristics of a potential partner
  • Analyze key partnership success factors
  • Transform a shared vision into an effective agreement
  • Explore how to promote good partnering behavior

Managing partnerships

  • Outline effective partnership structures and resource allocation
  • Apply project management fundamentals to partnership operations
  • Appreciate the role of people and culture including trust and broad organizational buy-in
  • Structure your program process, incentives, systems and people to focus on building your partner’s capability and capacity
  • Build and maintain an effective communication strategy between your company and partners

Reviewing, adapting and exiting partnerships

  • Identify and monitor program targets and outcomes
  • Evaluate your partnerships with an eye toward improvement
  • Recognize partnerships for potential expansion
  • Enhance your understanding of how to exit unproductive relationships

Who would benefit from this program This program is designed for community involvement professionals who are developing and managing corporate community partnerships. Others actively engaged in the development or execution of partnerships would also benefit from this course. If multiple people from your company are interested in this program, it can be brought on site. Email Eileen Blinstrub for details. This course is an elective for the Certificate in Corporate Citizenship Management

Tuition:
  • Member: $1,850.00
  • Non-Member: $2,495.00

Dates and Locations:

  • December 10-12, 2014; Los Angeles, CA

    Register by September 11 to receive $200 off the course registration.

    HOTEL: The Beverly Hilton ($249.00 special rate until 11/17/2014)

Course Logistics:

  • Learn more about course logistics, including the course schedule, cancellation policy, and other general information.

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