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Corporate Citizenship Communications


Online Registration

  • November 12-14, 2014; Miami, FL
  • March 11-13, 2015; Portland, OR

Please note, the April 9-11 class is Sold out!

Jean Krause testimonial

If you are responsible for any aspect of corporate citizenship - from building a sustainable supply chain to community investment to employee

engagement - communication is critical to the successful execution of your corporate citizenship strategy. Social media and mobile channels have expanded the reach and increased the speed of your messages. With more ways than ever to share your corporate citizenship efforts and performance internally and with the broader market, a sound communication strategy is more important than ever. Compelling messages can bolster employee participation rates and build trust with the external community. Informative, solid narratives maximize the visibility and value of your corporate citizenship initiatives without sounding boastful. This course will help meet the internal and external communication challenges facing corporate citizenship professionals so your program can achieve its full potential.

What to expect

Utilizing exercises, lectures, examples, case studies and small group interactions, this 2½ day program helps you develop tactical and strategic skills to use the right tools to communicate your corporate citizenship. Upon completion of this course you will be able to:

  • Gain a perspective on emerging communication trends
  • Develop a comprehensive communication plan utilizing a five-step process
  • Evaluate digital, mobile and social media applications and platforms as communication channels
  • Examine and critique real-world corporate citizenship communication campaigns

The Course of Study

Trends in Communication

  • Appreciate the complexities of the digital, mobile world and its impact on communication
  • Understand the role of social media as an opportunity and a challenge
  • Determine if your company is positioned to leverage the new realities

Communication Planning

  • Outline the five steps of communication planning from goal setting through measurement
  • Determine and define clear goals for your communication activities
  • Articulate the diverse motivations and concerns of your employees and other stakeholders
  • Craft a compelling message that incorporates six important traits
  • Ensure alignment of corporate citizenship communication and the broader corporate communication strategy

Communication Strategies for Corporate Citizenship Campaigns

  • Match the appropriate communication tactic to stakeholders
  • Evaluate the value and use of cause marketing campaigns
  • Engage community partnerships to help communicate your story
  • Use varied outlets, including social media, to align your message with your audience
  • Characterize the role of reporting standards and performance measurement in corporate citizenship communication

Who would benefit from this program?

This program is designed for professionals with direct corporate citizenship responsibilities. Individuals from public relations, marketing and communications or other functions – who are responsible for the CSR or corporate communications or have direct contact with key company stakeholders – will also benefit from this program. If multiple people from your company would benefit from this program it can be brought on site. Email Eileen Blinstrub for details.

This course is an elective for the Certificate in Corporate Citizenship Management

Tuition:
  • Member: $1,850.00
  • Non-Member: $2,495.00

Dates and Locations:

  • November 12-14, 2014; Miami, FL
  • March 11-13, 2015; Portland, OR

Course Logistics:

  • Learn more about course logistics, including the course schedule, cancellation policy, and other general information.

Register Now

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