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Corporate Citizenship Strategy


Online Registration

  • November 12-14, 2014; Miami, FL
  • May 6-8, 2015; Providence, RI

If you are responsible for development or execution of corporate citizenship programs that add value to both business and society, crafting a strategic focus that aligns with the business is essential to your success. A long-term perspective, strategic focus, and articulated goals and milestones are fundamental to building and sustaining value-focused corporate citizenship programs. This course will help you construct, align, and focus your corporate citizenship strategy.

What to expect

Throughout the 2½ day program, you will apply the instructor presentations and frameworks to examples, and individual and small group exercises. Best practices will be highlighted as practical examples of strategic corporate citizenship. Following the completion of this course you should be able to:

  • Appreciate exceptional performance as the norm for corporate citizenship
  • Establish a purpose and goals for your corporate citizenship programs
  • Articulate the impact of stakeholder expectations, materiality and the organization’s business objectives on the development and execution of corporate citizenship

The Course of Study

Excellence in Corporate Citizenship

  • Explore the latest research and trends in corporate citizenship
  • Understand the drivers of strategic corporate citizenship including business as providers of aid to society, stakeholder expectations, and reputation
  • List the critical components of an exceptional corporate citizenship program

Strategy Development

  • Explore a strategy development model and apply it to corporate citizenship
  • Identify levers of organizational change that help translate strategy into performance
  • Identify and explore the purpose of employee buy-in, internal champions, and leaders in the strategy development corporate citizenship

Strategy Development

  • Align your strategy with stakeholder expectations and business objectives
  • Identify material issues on which to base corporate citizenship investments
  • Establish program goals and expected outcomes
  • Explore best practices of strategic corporate citizenship

Execution of a Corporate Citizenship Plan

  • Establish an evaluation plan including measuring, assessing, and reporting
  • Build effective communication skills and strategies to advance corporate citizenship
  • Advance community relationships into shared value partnerships
  • Institutionalize corporate citizenship within your organization

Who would benefit from this program

This program is designed for corporate citizenship professionals who are ready to develop a strategic approach to their corporate citizenship initiatives. Others actively engaged in the development or execution of corporate citizenship programs would also benefit from this course. If multiple people from your company are interested in this program it can be brought on site. Email Eileen Blinstrub for details.

This course is a requirement for the Certificate in Corporate Citizenship Management

Tuition:
  • Member: $1,850.00
  • Non-Member: $2,495.00

Dates and Locations:

  • November 12-14, 2014; Miami, FL

    Register by September 15 to receive $200 off the course registration.

    HOTEL: Conrad Miami ($229.00 special rate until 10/21/2014)

     

  • May 6-8, 2015; Providence, RI

    Register by February 5 to receive $200 off the course registration.

    HOTEL: Omni Providence ($175.00 special rate until 4/14/2015)

Course Logistics:

  • Learn more about course logistics, including the course schedule, cancellation policy, and other general information.

Register Now

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