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Center Offers New Course on Stakeholder Engagement
To be successful, your company must engage across multiple stakeholder boundaries, and know how to build social capital in the communities of interest and networks affected by your issues and concerns. How can you build a network of stakeholder relationships, and engage with them in a way that builds trust and support for the company?
The Center is pleased to announce a new program for companies striving to position effective stakeholder engagement at the core of successful, responsible and innovative business practice.
Stakeholder Engagement and Dialogue will be offered in Scottsdale, Arizona, November 16-18, 2005 and in San Francisco, California, April 19-21, 2006.
Designed for director-level engagement practitioners, the program applies a systems-thinking lens to the challenge of stakeholder relationships. Participants will learn tools and frameworks that can be leveraged to move companies beyond management to a position and process of stakeholder engagement. Key takeaways from the program include:
- Recognizing different approaches to stakeholder relations
- Understanding the business case for co-creative stakeholder engagement
- Knowing how to build and use social capital
- Producing a stakeholder network map to focus engagement activities
- Preparing a stakeholder engagement plan
- Developing new engagement strategies to minimize unproductive conflict
- Using systems thinking to help identify interconnected issues and potential solutions
- Knowing when to use dialogue, debate and discussion
- Learning the fundamentals of stakeholder dialogue
The Stakeholder Engagement and Dialogue program was developed and will be delivered by Ann Svendsen and Myriam Laberge, both recognized experts in stakeholder engagement as well as management and organization development. Ms. Svendsen and Ms. Laberge are both associated with the Centre for Sustainable Community Development at Simon Fraser University in British Columbia, Canada.
For more information about the program and to register, go to http://www.bcccc.net/stakeholder.
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