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January 1, 2006
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Philanthropy was on the rise last year, thanks to increases in earnings in 2003. Since most companies budget their charitable donations on the basis of the previous year's profits, that would seem to bode well for giving this year, too.
The Chronicle of Philanthropy, which conducts an annual survey of cash and product donations by large U.S. companies, says giving at 100 or so of the largest U.S. companies is expected to increase this year as it did by an average 5% last year.
In terms of cash giving as a percentage of income, Target ranked highest, followed closely by a host of national retailing chains and consumer products companies putting up cash for charities. Those charities ranged from educational programs in local communities to support for environmental causes. (See Table 1.) When cash giving is combined with in-kind donations of product or services, drug companies dominated, mostly because of product giveaways. (See Table 2.) For a complete listing of cash and in-kind donations by company, see Table 3.
The tables below are based on statistics compiled by the Chronicle and Forbes.
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Table 1: Top Ten Ranked By Cash Giving as a
Percentage of 2003 Income |
| Company |
'04 Cash Giving ($mil) |
'04 Cash Giving
% Of 2003 Income |
| Target |
88.8 |
2.10% |
| Nationwide |
15.8 |
1.3 |
| Coca-Cola |
67.2 |
1.2 |
| Safeway |
35.3 |
1.2 |
| Best Buy |
18.8 |
1.1 |
| Bristol-Myers Squibb |
64.4 |
1.1 |
| Boeing |
43.7 |
1.1 |
| Caterpillar |
32.6 |
1 |
| Wal-Mart Stores |
197.7 |
1 |
| Aetna |
17.5 |
1 |
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Table 2: Top Ten Ranked By Cash Giving Combined with
In-Kind Donations of Product or Services |
| Company |
'04 Total Giving ($mil) |
2003 Operating Income ($mil) |
Giving % Income |
| Pfizer |
1,259.70 |
13,671 |
21 |
| Bristol-Myers Squibb |
666.3 |
5,971 |
11 |
| Merck |
979 |
10,717 |
9 |
| Safeway |
135.3 |
2,905 |
4.7 |
| Walt Disney |
165.3 |
4,140 |
4 |
| Johnson & Johnson |
528.7 |
13,302 |
4 |
| Kroger |
95.4 |
3,587 |
2.6 |
| Microsoft |
410.7 |
18,583 |
2.2 |
| Target |
88.8 |
4,257 |
2.1 |
| Boeing |
68.5 |
4,063 |
1.7 |
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Table 3: America's Most Generous Corporations |
| Company |
'04 Cash Giving ($mil) |
'04 Cash Giving % Of 2003 Income |
'04 Total Giving ($mil) |
Cash % Of Total Giving (%) |
2003 Operating Income ($mil) |
| 3M |
21.7 |
0.46% |
48.2 |
45% |
4,705 |
| Aetna |
17.5 |
1 |
17.5 |
100 |
1,744 |
| Albertson's |
0.5 |
N/A |
0.5 |
100 |
2,247 |
| Alcoa |
27.7 |
0.87 |
28.2 |
98.2 |
3,181 |
| Allstate |
15.5 |
0.39 |
15.5 |
100 |
3,917 |
| Altria |
113.6 |
0.64 |
180.2 |
63 |
17,760 |
| Anheuser-Busch |
15 |
0.37 |
15 |
100 |
4,103 |
| Archer-Daniels Midland |
1.6 |
0.09 |
1.6 |
100 |
1,746 |
| AT&T |
14.8 |
0.16 |
20.8 |
71.1 |
8,919 |
| Bank of America |
129.4 |
0.7 |
129.3 |
100 |
16,968 |
| BellSouth |
18.2 |
0.17 |
18.2 |
100 |
10,387 |
| Best Buy |
18.8 |
1.1 |
18.9 |
100 |
1,713 |
| Boeing |
43.7 |
1.1 |
68.5 |
63.8 |
4,063 |
| Bristol-Myers Squibb |
64.4 |
1.1 |
666.3 |
9.7 |
5,971 |
| Caterpillar |
32.6 |
1 |
32.6 |
100 |
3,125 |
| Chevron |
63.8 |
0.34 |
63.8 |
100 |
18,476 |
| Cisco Systems |
41.9 |
0.51 |
61.1 |
68.6 |
8,194 |
| Citigroup |
111.3 |
0.4 |
111.3 |
100 |
27,907 |
| Coca-Cola |
67.2 |
1.2 |
67.5 |
100 |
5,495 |
| Conagra |
9.9 |
0.54 |
9.9 |
100 |
1,844 |
| ConocoPhillips |
37.1 |
0.29 |
37 |
100 |
12,918 |
| Costco |
11.6 |
0.62 |
11.6 |
100 |
1,879 |
| CVS |
2.8 |
0.16 |
2.8 |
100 |
1,771 |
| Deere |
7.3 |
0.33 |
7.3 |
100 |
2,231 |
| Dell |
2 |
0.05 |
2 |
100 |
4,001 |
| Delta Air |
2.6 |
0.38 |
8.5 |
30.6 |
677 |
| Dow |
N/A |
N/A |
13.9 |
N/A |
4,482 |
| Duke Energy |
17.9 |
0.35 |
17.9 |
100 |
5,066 |
| DuPont |
23.3 |
0.58 |
23.5 |
100 |
4,001 |
| Electronic Data Systems |
$3.60 |
0.14 |
N/A |
100 |
2,478 |
| Exelon |
16.5 |
0.33 |
16.5 |
100 |
4,979 |
| Exxon Mobil |
106.5 |
0.26 |
106.5 |
100 |
41,220 |
| Federated Department Stores |
17.6 |
0.86 |
17.6 |
100 |
2,047 |
| Ford Motor |
99.8 |
0.59 |
100.9 |
100 |
16,928 |
| Gap |
7.7 |
0.29 |
33.4 |
23 |
2,614 |
| General Electric |
80.9 |
0.21 |
116.6 |
69.4 |
38,139 |
| General Motors |
45.6 |
0.23 |
62.8 |
72.6 |
19,876 |
| Georgia-Pacific |
5 |
0.22 |
6.2 |
80.6 |
2,301 |
| Goldman Sachs |
10.2 |
0.08 |
10.2 |
100 |
13,114 |
| Hartford Financial |
5.6 |
-9.33 |
5.6 |
100 |
-60 |
| HCA |
23.2 |
0.6 |
23.2 |
100 |
3,856 |
| Hewlett-Packard |
19 |
0.29 |
62.8 |
30.3 |
6,496 |
| Honeywell |
12.7 |
0.48 |
12.7 |
100 |
2,651 |
| IBM |
28.2 |
0.18 |
143.7 |
19.6 |
15,935 |
| Intel |
79.4 |
0.57 |
97.8 |
81.2 |
13,813 |
| International Paper |
9.9 |
0.33 |
9.9 |
100 |
2,963 |
| Johnson & Johnson |
121.8 |
0.91 |
528.7 |
23 |
13,302 |
| J.C. Penny |
11.5 |
0.9 |
13.1 |
87.8 |
1,268 |
| JPMorgan Chase |
85.1 |
0.65 |
85.2 |
100 |
13,129 |
| Kimberly Clark |
17.6 |
0.59 |
19.2 |
91.7 |
3,002 |
| Kroger |
35.7 |
0.99 |
95.4 |
37.4 |
3,587 |
| Lehman Brothers |
10.8 |
0.37 |
10.8 |
100 |
2,928 |
| Lockheed Martin |
27 |
0.98 |
27 |
100 |
2,755 |
| Manpower |
0.337 |
0.1 |
0.337 |
100 |
328 |
| May Department Stores |
15.4 |
0.83 |
15.4 |
100 |
1,862 |
| McKesson |
4.3 |
0.34 |
4.5 |
100 |
1,264 |
| Merck |
58 |
0.54 |
979 |
5.9 |
10,717 |
| Merrill Lynch |
35.5 |
0.63 |
35.5 |
100 |
5,643 |
| MetLife |
30.2 |
0.5 |
30.2 |
100 |
6,072 |
| Microsoft |
47.7 |
0.26 |
410.7 |
11.6 |
18,583 |
| Morgan Stanley |
33.9 |
0.55 |
33.9 |
100 |
6,145 |
| Motorola |
8.4 |
0.32 |
8.4 |
100 |
2,583 |
| Nationwide |
15.8 |
1.3 |
15.7 |
100 |
1,184 |
| PepsiCo |
21.9 |
0.33 |
21.9 |
100 |
6,582 |
| Pfizer |
97.8 |
0.7 |
1259.7 |
7.8 |
13,671 |
| Procter & Gamble |
23.2 |
0.2 |
23.1 |
100 |
11,712 |
| Prudential |
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