From a one-time event to an ongoing corporate initiative to walk the talk of workplace diversity, the winners of PR News’ annual CSR Awards demonstrate that socially responsible behavior is good for a company’s reputation and its bottom line.

The winners of this year’s awards range from an airport to an office supply company to a grocery store chain. Porter Novelli and Timberland Company won in the Community Relations category for its "Serv-a-palloza" event, which enlisted not only 5,000 employees but 152 nonprofit partners across four continents for a single day of community service that ranged from restoring the grounds of an elderly home to deepening a bird nesting area. Verizon, winner in the Diversity Communications category, developed one of the most comprehensive diversity programs the PR NEWS judges has seen put forth in this awards program.

The winners of the 2003 awards for corporate social responsibility are:

Business Ethics Communications
• Winner – Business Software Alliance-Roulette ("Software Audit Week")

Community Affairs
• Winner – Porter Novelli for Timberland ("Serv-a-palloza")
• Honorable Mention – Hallmark Channel-Celebrity Shoes for Orphans
• Honorable Mention – Samsung DigitAll Hope

CSR Report
• Winner – PotashCorp 2002 Sustainability Report
• Honorable Mention – Weyerhaeuser-Roadmap for Sustainability (2002 CSR report)
• Honorable Mention – Office Depot 2002 Community Annual Report

Diversity Communications
• Winner – Verizon-Diversity Communications
• Honorable Mention – DFW International Airport-MWBE Communications
• Honorable Mention – America’s Community Bankers-Community Affairs

Employee Relations
• Winner – Weber Shandwick-Making a Difference

Environmental Communications
• Winner – Food Lion Focuses on Energy Efficiency
• Honorable Mention – Fujifilm Panda Project
• Honorable Mention – Burson-Marsteller-"Use Recycled Paper"

Most Outstanding Nonprofit Partner
• Winner – America’s Community Bankers-Habitat for Humanity

For more information on the awards program, go to www.PRandMarketing.com.