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May 2007
So your company is a good corporate citizen. Do your employees know? What’s the level of awareness of your customers? Is it known inside your industry? Do other companies, NGOs, and community leaders recognize your leadership position?
Authentic corporate citizenship shouldn’t be hidden under a bushel. Surveys show that employees who understand a company’s citizenship commitment are more satisfied workers and better ambassadors. Same for customers, including B2B, and communities in which you are located, source or sell.
A smart company uses many channels to communicate its corporate citizenship — from company intranets, to advertising, blogs, events and media stories. Another option is the Boston College Center for Corporate Citizenship. As a leading membership-based organization in the field, we invest in creating communications channels open to a wide spectrum of people interested in the latest trends and activities in the area of corporate citizenship. Here are just some of the ways we can help you get your message out:
Communicate your commitment to citizenship through sponsorship.
- Conference: Sponsoring The Center’s annual International Corporate Citizenship Conference is an excellent way to send a message to let other companies know that you are committed to your own citizenship and willing to support The Center’s efforts to bring others together to explore current realities. In addition to the high visibility during the 2-1/2 day event that conference sponsorship provides, your company is also prominently listed in all promotional materials before and after the conference. Sponsors are also prominently featured in the conference section of the web site. Our tiered approach to sponsorship provides many options.
» Learn more about sponsorship opportunities for the 2008 conference.
- Magazine: Sponsoring The Center’s annual conference publication, The Corporate Citizen, allows you to project to the world a print message related to your citizenship or community-related work. With a circulation of 50,000, this is the most widely circulated publication on corporate citizenship. Readers include top executives of the Fortune 1000, other influential corporate social responsibility executives, U.S. media, and select policymakers. The magazine offers half-page and full-page placement for your message.
» Learn more about sponsorship opportunities for the next Corporate Citizen magazine.
Place yourself “in good company” with membership.
- A company’s annual membership with The Center puts it in the company of some 400 companies that are fellow travelers on the citizenship journey. Membership is less a seal of approval and more of an indicator of commitment. With membership come opportunities to share information with other companies.
- Participate in The Center’s monthly webinars — as an observer or presenter. These web-based forums feature best practice in corporate citizenship and explore the three key dimensions of managing citizenship: community, operations, and products and services. The Center is always looking for company-based activities that reinforce the selected theme.
Have your story shared or project your first-person voice in the e-newsletter and Center web site.
- Add your voice to The Center's monthly e-newsletter, The Voice of Corporate Citizenship, which circulates to all of our corporate members and far beyond. Provide us with information about your citizenship activities for the news section or allow us to build it into a longer best practice case. The newsletter is also a place to offer a first-person account from within a company. Content from the newsletter is also posted on The Center’s web site at www.bcccc.net, where it remains available to all who visit the site.
- Provide sample policies and statements that reflect your citizenship. These samples are posted on the web site and shared with other Center members looking for information.
In sharing best practices and other corporate information, you will help promote your company’s corporate responsibility and support The Center in our role as a leading source of trends and practices in the area of corporate citizenship. |
