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December 2007
As many across the country slog through the winter's ice and snow, April 6 may seem like a long time away, but for those of us planning the Center's annual International Corporate Citizenship Conference in Boston, the time is coming all too fast.
In fact, the deadline for early bird registration is January 15, so be sure to register soon if you want to take advantage of this opportunity.
As we continue building out our conference content, we want to tell you about three exciting conference sessions planned:
- Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die, has been added to our list of keynote speakers. A professor of organizational behavior at Stanford University's Graduate School of Business, Heath has spent the last decade researching why some ideas succeed and others fail. His book looks at why some messages "stick" in our minds, while others are immediately forgotten, or worse, misunderstood. In his conference keynote, he will look at the key principles for making an idea stick and how executives can use them to communicate more effectively.
- Over the past 25 years, a new infrastructure has been built to pressure and enable companies to attain continuously higher levels of corporate responsibility. A unique panel discussion will bring together four of the pioneers - or difference makers - who have been in part responsible for building that infrastructure:
- Tim Smith, Senior Vice President, Walden Asset Management, and President, Social Investment Forum (founding executive director, Interfaith Center on Corporate Responsibility)
- Steve Lydenberg, Chief Investment Officer, Domini Social Funds (co-founder of KLD Research and Analytics)
- Allen White, Vice President, Tellus Institute (co-founder, Global Reporting Initiative and Co-founder/Director, Corporation 20/20)
- Jane Nelson, director of the Harvard Kennedy School of Government’s Corporate Social Responsibility Initiative, and a Director of the International Business Leaders Forum and Senior Fellow at the Brookings Institution, who has worked extensively with the UN and other world agencies on these issues
The panel is organized and will be moderated by Sandra Waddock, professor of management at Boston College and senior research fellow at the Boston College Center for Corporate Citizenship, who has also written extensively on these issues and included these and other difference makers in her forthcoming book, The Difference Makers.
Learn more about the conference and register.
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