The 2012 State of Corporate Citizenship report, conducted by the Carroll School of Management Center for Corporate Citizenship at Boston College, is our fifth biennial survey of the attitudes and commitments of business executives toward corporate citizenship. Executives surveyed issue a clear verdict — corporate citizenship delivers real business results. It doesn’t just make firms look good and employees feel good. It helps to achieve business goals such as increasing market share and managing risk. The goal of the 2012 study was to better understand how corporate executives in U.S. companies perceive the benefits of corporate citizenship for their companies and communities, whether in the United States or abroad. Corporate citizenship was defined as corporate initiatives related to “community involvement, philanthropy, environmental, and governance issues.”
Key findings from the report include:
- Eighty percent or more of all executives, across all business types and industries, confirm that environmental, social, and governance investments create financial value for their companies.
- Companies that align corporate citizenship strategy with overall corporate strategy are more likely to achieve important business objectives. With reputation- and corporate culture-related objectives, success was as much as nine times more likely for those who integrated than for those who did not.
- Environmental sustainability programs received the greatest increases in funding over the past three years and are expected to continue to be a funding priority over the next three.
Data in the 2012 State of Corporate Citizenship were collected in an online survey of executives from 749 mostly medium and large U.S. companies in a wide range of industries, between November 3, 2011, and December 23, 2011. The Center for Corporate Citizenship gathered the data with the assistance of GlobeScan, a market research firm in Toronto. The Center has conducted biennial surveys of corporate attitudes and practices related to corporate citizenship since 2003. Survey respondents worked in various states across the United States, with California (11 percent) and Texas (9 percent) most frequently reported. Most of the respondents’ companies have global operations.
Center for Corporate Citizenship members, please contact Karen Hoff for a more customized view of the State of Corporate Citizenship information related to your specific industry or other business demographic.
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