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November 2006
Want a true test of a company's commitment to corporate social responsibility? Look no further than the company's employee volunteerism program.
Peter Asmus, author of "Reaping the Wind," writes in the Christian Science Monitor:
"How do we know if corporate culture is truly committed to bettering the world, or is just engaged in attempts to hoodwink consumers through "greenwashing" and other slick public-relations moves?... Employee volunteerism. Levels of volunteer activity show how much social concerns really figure into company culture."
Read the full article here.
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