Real solutions in real time from real people – that’s what the breakout sessions are all about. More content areas are being added this year to help you determine how your company fits into the corporate citizenship landscape and how to become a leader. You will learn from the most relevant leading-edge examples and draw valuable insights to bring back to your company.

Breakout sessions are self-selected and do not require advance registration. Check back soon for the complete list of speakers and schedule. Each time slot will have six sessions to choose from.

Benchmarking Your Employee Volunteering and Giving Programs
A Center expert on volunteerism, joined by Bank of America, will discuss successful employee volunteering and giving programs and include examples of cutting-edge practices. This session will also feature new research that examines what makes an employee volunteering and giving program effective in making value-added contributions to social issues and business.

• Facilitator: Bea Boccalandro, President, VeraWorks
• Robert Mandala, Senior Vice President, Bank of America

Building a Culture of Corporate Citizenship
Today, leading companies understand that one-off programs and initiatives are not adding significant value to the financial, environmental, or social bottom line. We will examine how to build an authentic response to corporate citizenship by embedding it into the fabric of business culture and operations in a manner that moves your company into "next generation corporate citizenship."

• Facilitator: Julie Engel Manga, Ph.D., Consultant/Coach, Synchrony Coaching & Consulting
• Kathryn C. Brown, Senior Vice President, Public Policy Development & Corporate Responsibility, Verizon
• Cynthia McEwen, Principal, Sustainability and Leadership, Avastone Consulting

Case Study: Measuring Social and Business ROI
Companies invest significant resources through grants, volunteerism, and other community engagement activities, yet they struggle to provide solid proof that these activities help the company's social and economic bottom-line. Deloitte's community involvement program will be examined using frameworks developed by True Impact that enable them to measure ROI, drive continuous improvement, prove value to stakeholders, and guide investments.

• Facilitator: Farron Levy, President, True Impact LLC
• Evan Hochberg, National Director of Community Involvement, Deloitte

Corporate Citizenship Journey: Views from the Difference Makers
Over the years, several strong leaders have influenced the direction and practice of corporate citizenship through building new responsibility institutions such as KLD, the ICCR, the GRI, Corporation 20/20, and Harvard's Kennedy School CSR Initiative, among others that constitute an emerging responsibility infrastructure. Professor Sandra Waddock, author of The Difference Makers, interviews four of these thought leaders—Jane Nelson, Allen White, Steve Lydenberg, and Tim Smith. In this session, you will hear how corporate citizenship has changed, the dominant forces now driving it, and where it is heading.

• Facilitator: Sandra Waddock, Professor, Boston College Carroll School of Management
• Jane Nelson, Director, Senior Fellow, Corporate Social Responsibility Initiative, John F. Kennedy School of Government at Harvard University
• Steve Lydenberg, Chief Investment Officer, Domini Social Investments
• Tim Smith, Senior Vice President of Socially Responsible Investing, Walden Asset Management
• Allen White, Vice President and Senior Fellow, Tellus Institute; Co-founder, Global Reporting Initiative and Corporate 20/20

Does Your Company Have What it Takes to Manage Corporate Citizenship?
This session explores what it takes to manage corporate citizenship across the firm. It will look at how tools such as the Center’s Corporate Citizenship Assessment Tool can help you assess your company’s corporate citizenship management capability and engage your colleagues in understanding their role in building your company's corporate citizenship programs.

• Facilitator: Chris Pinney, Director of Executive Education, Boston College Center for Corporate Citizenship
• Jane Coen, Corporate Governance and Compliance Manager, Underwriters Laboratories, Inc.
• Maggie Kohn, Director, Corporate Responsibility, Merck
• Vesela Veleva, Research Manager, Boston College Center for Corporate Citizenship

Economic and Social Integration in China
The 21st century has been labeled the 'Asian Century.' As China continues to grow and compete in the rapidly changing business environment, it is also becoming a formative influence on many key political, social, and environmental issues now affecting the global community. For China to sustain its economic ascendency, it must address mounting environmental and social challenges like pollution and rural development. Increasingly, the Chinese government is putting pressure on businesses operating in China to maximize both financial and social returns. They are also improving existing mandatory regulations on labor rights and the environment to impose higher standards. What, in particular, will be a new model of CSR for businesses operating in China? Can a CSR model adopted in one country be effectively employed in another country? What is the role and responsibility of business in China's emerging economy?

• Facilitator: Bradley K. Googins, Ph.D., Executive Director, Boston College Center for Corporate Citizenship
• Julian Chang, Executive Director of Asia Programs, John F. Kennedy School of Government at Harvard University
• Xue Lan, Vice Dean, Tsinghua School of Public Policy and Visiting Scholar, John F. Kennedy School of Government at Harvard University
• William Valentino, Vice President of Corporate Responsibility, Bayer China

Going Global: Facing the Challenges of Entering Emerging Markets
As companies globalize their corporate citizenship, they face complexities like cultural translation, different regulatory frameworks, and new partnership opportunities and challenges. These issues can be examined from both on the ground and inside the company. This session will also explore the competencies needed to deliver a well aligned and integrated corporate citizenship global strategy and lessons being learned in the process of going global.

• Facilitator: Bradley K. Googins, Ph.D., Executive Director, Boston College Center for Corporate Citizenship
• Felipe Alfonso, Executive Director, AIM-RVR Center for Corporate Responsibility
• Adrian Godfrey, Director, Corporate Affairs, Cisco Systems, Inc.
• Larry Nelson, Director, Corporate Citizenship, Sun Microsystems

How Do You Structure Corporate Citizenship?
There is no “one size fits all” approach to structuring corporate citizenship. In some instances, companies are creating dedicated corporate citizenship teams, while others are managing corporate citizenship in a more cross-functional manner by sharing accountabilities across many business areas. This session examines how leading companies have taken different approaches to structuring corporate citizenship yet share many common challenges and key success factors.

• Facilitator: Guy Morgan, Research Associate, Boston College Center for Corporate Citizenship
• Lynnette McIntire, Manager, Corporate Reputation Management, UPS
• Jeff Hoffman, Vice President, Disney Worldwide Outreach, The Walt Disney Company

Is Corporate Citizenship a Profession?
This session will explore the professionalization of the corporate citizenship field and will explore how leading companies like Microsoft and PepsiCo view the corporate citizenship management function and the emerging competencies required for an effective corporate citizenship manager.

• Facilitator: Chris Pinney, Director of Executive Education, Boston College Center for Corporate Citizenship
• Dan Bross, Senior Director, Corporate Citizenship, Microsoft
• David Gonzales, Vice President, Community Affairs, PepsiCo Inc.

Is Today’s Brand Promise Sustainable for Tomorrow’s Customers?
Consumers are taking control of communication and turning the tables on companies. This session will explore what companies need to do to make sure that their brand promise holds true in all aspects of the value chain. This session will also share best practices of a leading brand with a strong commitment to a fully sustainable product lifecycle.

• Facilitator: Cheryl Kiser, Director of Corporate Engagement and Marketing, Boston College Center for Corporate Citizenship
• Ken Freitas, Vice President, Cone Inc.
• Cheryl Heller, CEO, Heller Communication Design
• Rob Michalak, Director of Social Mission and Public Elations, Ben & Jerry's

Navigating the World of Code Mania
Increasing demands for corporate responsibility have led to an explosion of voluntary standards and codes of conduct. Making up this alphabet soup are the GRI, the UN Global Compact principles, and ISO’s emerging standard on corporate citizenship (ISO26000), among others. What does all this mean for companies operating in the U.S. and globally and how can companies effectively work with these codes?

• Facilitator: Chris Pinney, Director of Executive Education, Boston College Center for Corporate Citizenship
• Bo Miller, Director, Corporate Citizenship and Global Contributions, The Dow Chemical Company
• Edgar Rodriguez, Communications Director, CEMEX

New Media: Who Controls Your Message?
Blogging? Social Networks? YouTube? FaceBook? So many new ways to communicate, but how does a company decide what’s right? Are you still trying to learn the jargon, figure out the technology, and bridge a new digital divide and perhaps a generation gap? The wide, wide world of Web 2.0 will be explored and Intel will share how it uses blogs, social networking, and other options to communicate.

• Facilitator: Peggy Connolly, Director of Communications, Boston College Center for Corporate Citizenship
• Dave Stangis, Director, Corporate Responsibility, Intel
• Larry Weber, Chairman, W2 Group

No Longer Invisible: Citizenship at B-to-B Companies
In today’s marketplace, clients, employees, and other stakeholders are now pressing business-to-business companies on their corporate citizenship initiatives. Companies that once operated under the radar are creating integrated citizenship strategies to engage a wide range of stakeholders. Hear about the success and challenges three very different companies face in integrating community and sustainability strategies into their company's corporate citizenship vision and actions.

• Facilitator: Mark Feldman, Managing Director, Cause Consulting Group
• Rebecca Geier, Director, Corporate Communications and Investor Relations, National Instruments
• Rick Martella, Vice President, ARAMARK
• Cindy Newman, North American Public Affairs Director, The Dow Chemical Company

Not Going It Alone: Using Employees, Customers, and Industry Partners to Drive Citizenship
Hear senior business leaders from the marketing and procurement side of the business discuss how to build the right partnerships and incentives to drive corporate citizenship—from the inside-out with employees and from the outside-in with customers, partners in the community, and business alliances.

• Facilitator: Steve MacIntyre, Senior Vice President, Haley & Aldrich
• Dean Edwards, Vice President and Chief Procurement Officer, Kaiser Permanente
• Jeffrey Glueck, Chief Marketing Officer, Travelocity

Real, Relevant, and Rhetoric: Communications and the Authenticity Gap
In the age of transparency, authentic communications is an essential part of a good citizenship strategy. This session will address the risks that come with adopting language and graphic images that are more aspirational than real and how to craft corporate citizenship messages that are consistent with your branding, marketing, and overall corporate communications practices.

• Facilitator: Peggy Connolly, Director of Communications, Boston College Center for Corporate Citizenship
• Renee Baiorunos, Senior Account Director, Edelman Communications
• Lisa Marie Bongiovanni, Vice President, Corporate Communications and Government Affairs, Mattel
• John Rooks, President, Dwell Creative

Social Reports Refocused: Lessons from the Experts
Two leaders—representing different industries and geographies—discuss their experiences in making reporting real, relevant, and responsive. This session will cover best practices, challenges, and lessons learned in the reporting process. What are the reasons that reporting matters to internal and external audiences? How do you frame the report to make it relevant to the business and citizenship agenda while being responsive to stakeholders? What is the role for the GRI Guidelines or external assurance? Who needs to be involved in a successful reporting process? And, where does the true value lie?

• Facilitator: Belinda Hoff, Research Associate, Institute for Responsible Investment, Boston College Center for Corporate Citizenship
• John Bee, Communications Manager, Public Affairs, Nestle
• Rick Pearl, Vice President, CSR, Community Affairs, State Street Corporation

Time to Get Real: The State of Corporate Citizenship in the U.S. and Beyond
The findings of the 2007 State of Corporate Citizenship in the U.S. survey show that the question for companies is no longer why corporate citizenship but how. The real challenge is closing the gap between aspiration and action. The Center, The Hitachi Foundation, and the polling firm GlobeScan will discuss the findings from this survey in the context of the dizzying array of other survey work and larger global trends in corporate citizenship.

• Facilitator: Phil Mirvis, Senior Fellow, Boston College Center for Corporate Citizenship
• Femke de Man, Director, CSR Research, GlobeScan Inc.
• Barbara Dyer, President & CEO, Hitachi Foundation
• Vesela Veleva, Research Manager, Boston College Center for Corporate Citizenship

Truth or Consequence: Is High Performance Business Related to Corporate Citizenship?
Accenture’s High Performance Business Institute has studied the link between top performance and corporate citizenship and identified “Ten Truths” to stretch our thinking and challenge conventional wisdom. Take the quiz: Are top performers more or less likely to publish social reports? Are their activities more local or global? Do they measure their results? Learn the answers—and debate the implications—during this session.

• Facilitator: Phil Mirvis, Senior Fellow, Boston College Center for Corporate Citizenship
• Paul Nunes, Executive Research Fellow, Institute for High Performance Business, Accenture

Unique Challenges of Corporate Citizenship in the Service Sector
The service sector faces unique challenges when building corporate citizenship into business strategy. This session will look at emerging leaders from the financial and professional service industries and how certain risks and opportunities drive their strategies. From employee engagement to philanthropy to business operations, learn what has motivated these companies and what benefits they have realized.

• Facilitator: Deborah Holmes, Americas Director, Corporate Social Responsibility, Ernst & Young
• Carolyn S. Berkowitz, Vice President, Community Affairs, CapitalOne
• Richard Hamilton, Director, International Corporate Citizenship, KPMG

Win the War for Talent with Corporate Citizenship
Competition for employees who are talented, creative, and driven to satisfy customers is fierce, amounting to what has been characterized as “a war for talent.” Leading research shows that corporate citizenship initiatives can serve as a highly effective employee engagement lever and drive coveted outcomes such as increased employee productivity, satisfaction, and retention. Using both qualitative and quantitative research findings, this talk will highlight some of the challenges companies face in the effective internal deployment of their citizenship strategy and suggest solutions to these challenges so that companies can maximize returns on their citizenship investment.

• Facilitator: Bradley K. Googins, Ph.D., Executive Director, Boston College Center for Corporate Citizenship
• C.B. Bhattacharya, Associate Professor of Marketing, Boston University
• Donna Klein, President & CEO, Corporate Voices for Working Families

Framing the Issues
Ask an expert to introduce an exciting topic in a room full of smart, articulate, high performers and watch amazing ideas and exchanges happen. That’s the formula for these Framing the Issues sessions. Come prepared to ask tough questions, share brilliant solutions, and brainstorm with others working through similar challenges. The three issues to be framed are:

Measuring Social Impact
Is the corporation truly responsible to society? It is the inherent question in the term "corporate social responsibility," yet it rarely gets asked—let alone measured. Let's explore how to better assess the impact of social programming on society and the company's core business operations. Come prepared to describe your own efforts at social-impact assessment, and to get and give feedback with peers.

• Facilitator: Jason Saul, President, Mission Measurement
• Jonathan Levine, Senior Fellow, Boston College Center for Corporate Citizenship

“Next Generation” Corporate Philanthropy
Over the past decade, business has made dramatic changes in how philanthropic resources are mobilized and utilized, with an emphasis on more effectively addressing pressing societal needs. This session will focus on three innovative developments sparked by business, including the enhanced use of human and financial resources; the creation of tools for self-help and capacity development; and the institutional shift from volunteerism and product donation to social innovation. This session will be highly interactive, using small group discussions and free-flowing interchange to give you a chance to share experience and insights with your peers. Together, we will draw a picture of the new philanthropy emerging from our shared practices.

• Facilitator: John Weiser, Partner, Brody Weiser Burns

Positive Deviance: "Change from the Inside Out"
Being an agent of change is essential to maximizing corporate responsibility. This session presents the Positive Deviance (PD) approach to social and behavioral change. PD is based on evidence that, in every environment, there are people whose uncommon practices or behaviors enable them to find a better solution to a problem than their peers living and working within the same constraints and barriers with access to the same resources. Participants will have an opportunity to reflect on "real-time" issues facing their organizations which may be amenable to PD-informed solutions.

• Facilitator: Jerry Sternin, Director, Positive Deviance Initiative and Visiting Scholar, Tufts University