Responding to a Crisis: Lessons Learned
(Webcast)
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| Author(s): Boston College Center for Corporate Citizenship |
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Angry neighbors, unsatisfied customers, zealous activists, unrelenting negative media coverage and online chatter. Many organizations have weathered these types of challenges in the past year - and in some cases, even more significant, reputation-threatening crises. In the wake of crises come lessons learned - lessons that can benefit your organization's crisis planning and future response efforts.
This webinar will highlight the do's and don'ts of crisis management and share the experience of Jet Blue as it skillfully weathered recent crises in the glare of media and public spotlight. You'll learn how this organization managed its crisis communications response and the steps it took to minimize damage to its reputation and brand.
Participants will leave this webinar understanding:
* Why crisis is a positive brand opportunity
* Best practices for managing crises to minimize long-term reputation impact
* Actions you can take NOW to help prevent future crises
Speakers include:
* Mike Lawrence, chief reputation officer, Cone Inc.
* Todd Burke, VP of Corporate Communications, Jet Blue
Click on the Availability link below to view this document. (NOTE: This webcast is located in our online Member Community.) |
| Published: September 01, 2010
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How to write a readable CSR report
(Webcast)
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| Author(s): Boston College Center for Corporate Citizenship |
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Few things in corporate citizenship are as ubiquitous as the CSR report, but does that mean that these reports are effective or even useful?
In this webinar you'll learn how to produce a report that will meet stakeholder expectations, build credibility and serve as a platform to help manage and communicate your company's CSR strategy and results.
Hear from your peers who will address best practices and lessons learned, and provide you with key takeaways that you can implement in your company's next CSR report.
In this webinar, you'll learn:
* What makes a great report
* How an awarding-winning integrated report is created
* The challenges you will face and successes you can find as a company just beginning to report
Speakers include:
* Ken Freitas, faculty, Boston College Center for Corporate Citizenship
* Kathee Rebernak, founder and CEO, Framework:CR
* Aleksandra Dobkowski-Joy, principal, Framework:CR
* Susanne Stormer, director branding and responsibility, Novo Nordisk
* Tom Opderbeck, environmental projects manager, American Airlines
Click on the Availability link below to view this document. (NOTE: This webcast is located in our online Member Community.) |
| Published: August 26, 2010
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The ROI of CSR
(Webcast)
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| Author(s): Boston College Center for Corporate Citizenship |
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What does your community involvement program do for the company exactly?
Many companies struggle with how to quantify the value they are getting from their community involvement initiatives, in particular, the value brought to the business. Can you determine if the company is getting a return on investment (ROI) in these programs and explain what it is?
Research indicates your community involvement program likely has a positive ROI already. You've done the hard part: creating a high-impact program. Now it's time to demonstrate its business impact. This webinar will take you through the steps for determining the ROI of your community involvement program. It is geared toward individuals who manage cause marketing, employee volunteering, partnerships and other community involvement programs, and who want to determine the business value of these programs.
Click on the Availability link below to view this document. (NOTE: This webcast is located in our online Member Community.) |
| Published: July 07, 2010
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Toward Developing a Framework for Measuring the Business Value of Corporate Community Involvement
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| Author(s): Vesela Veleva |
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| Business today is a key player in addressing social and environmental
challenges. Every year companies contribute significant resources—cash, in-kind
donations and employee volunteers—to non-profit organizations and community
support initiatives. This support is critical for community development. Yet many
companies have a limited understanding of the value their initiatives add to the
community or to their business. In most cases they measure inputs and outputs but
not actual impacts. Measuring and communicating the business value of communityfocused
programs, however, is critical to maintaining funding for such programs in
downturns such as the recession of 2007–2009. This article provides critical analysis
of existing efforts to measure the business value of corporate community
involvement programs and offers guidance for developing indicators of business
impact. Building on lessons learned, it identifies key criteria and makes
recommendations for the development of an effective measurement framework and
indicators. The article concludes with a discussion on how such a framework can
lead to social change. |
| Published: June 28, 2010
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Profile of the Profession 2010: Corporate citizenship leaders for today and tomorrow
(Research Report)
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| Author(s): Boston College Center for Corporate Citizenship |
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This report provides a snapshot of this profession, the role and responsibilities, of those within it. In addition to facts and figures on their backgrounds, positions and duties, this report explores what motivates today’s corporate citizenship professionals, what are the critical challenges they face and what it takes for them to succeed. This report also gives you a glimpse of the individuals behind the numbers, providing examples of a day in the life of a corporate citizenship professional and a portrait of the “typical” corporate citizenship professional.
This document is for members only; you must be logged in as a member to view it. Click on the Availability link below to view this document. |
| Published: June 25, 2010
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Webinar: Water - An emerging corporate citizenship issue
(Webcast)
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| Author(s): Boston College Center for Corporate Citizenship |
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Water is a crisis affecting not only the 1.1 billion people without access to an improved drinking source, it poses serious implications for all businesses as well.
In this webinar we will identify the reasons why corporate citizenship professionals need to be paying attention to water issues. We will discuss how you can utilize a framework for corporate action that allows you to assess risks, engage stakeholders, and research potential for philanthropic action.
This webinar will:
-Provide you with the tools and language to communicate the risks water issues pose for your company
-Illustrate opportunities for corporate citizenship professionals to take initiative in addressing water issues
-Share best practices on how to address potential philanthropic and business initiatives related to water.
Featured Speakers:
-Denise Knight, water/agriculture sustainability manager, The Coca Cola Company
-Bjorn Von Euler, Director of Corporate Philanthropy, ITT Corporation
-Peter Schulte, Research Analyst, Pacific Institute
Click on the Availability link below to view this document. (NOTE: This webcast is located in our online Member Community.) |
| Published: June 03, 2010
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Challenges and Realities of Implementing a Global Community Involvement Program (May 2010 Webcast)
(Webcast)
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| Author(s): Boston College Center for Corporate Citizenship |
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The practice of community involvement is rapidly expanding its scope to become “glocal”. While international disasters such as the recent earthquakes in Haiti and Chile have spurred companies into global giving, community involvement strategy is also growing to meet the diverse needs of a global community. In this session we discuss the implications for community involvement professionals in creating and implementing a culturally sensitive global strategy. Topics of discussion include indentifying partners overseas, compliance with international regulations and norms, obstacles to international effectiveness and understanding cultural contexts.
Speakers include:
• Ron Brown, president, Impact Resources: faculty, Boston College Center for Corporate Citizenship
• Melissa Janis, head of Global Programs, Alcoa Foundation
• Ward Tisdale, Global Community Affairs Director, AMD
Click on the Availability link below to view this document. (NOTE: This webcast is located in our online Member Community.) |
| Published: May 13, 2010
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Corporate Citizen Magazine Vol. 4
(Magazine)
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| Author(s): Boston College Center for Corporate Citizenship |
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| This issue of the Boston College Center annual magazine takes a good look at the questions corporate citizenship practitioners should be asking about what they are doing and what it takes to excel. It also examines what companies, experts and researchers are finding for answers. The cover story, “Getting to the roots of success”, presents the Boston College Center’s leadership competency models that identify the core competencies necessary for corporate citizenship leaders to succeed. |
| Published: May 11, 2010
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Beyond Reporting
(Presentation Conference10)
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| Author(s): Eric Fernald |
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| Now that producing a corporate social report is almost routine, it’s relevant to pose the question; “So what?” Leading companies now recognize these reports can be an essential management tool to communicate and track key performance indicators while analysts use them to evaluate how the environmental, social and governance dimensions are affecting the financial health of the company. |
| Published: April 21, 2010
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Beyond Reporting
(Presentation Conference10)
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| Author(s): Elaine Salewske |
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| Now that producing a corporate social report is almost routine, it’s relevant to pose the question; “So what?” Leading companies now recognize these reports can be an essential management tool to communicate and track key performance indicators while analysts use them to evaluate how the environmental, social and governance dimensions are affecting the financial health of the company. |
| Published: April 21, 2010
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