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Corporate Citizenship: How it Really Works

International Corporate Citizenship Conference
March 25-27, 2007
San Francisco, California
The Palace Hotel

Until recently, the predominant focus of the corporate citizenship conversation centered on why it is important – the business case. Proving the value proposition for corporate citizenship seemed to be at the heart of most conversations.

Today, the conversation has moved from why to how.

While most businesses recognize the importance of corporate citizenship and have developed a strategic frame for it, few actually know how to manage, align, and operationalize that strategy for maximum value creation within the company. Leading companies know that aligning strategy to core business operation is vital, as evidenced by the growing demand for tools and frameworks that address the operational aspects of managing corporate citizenship.

Join us March 25-27 in San Francisco for the premiere convening dedicated exclusively to corporate professionals engaged in the practice of corporate citizenship. For two days, corporate citizenship experts and business leaders will immerse themselves in the frameworks, tools, skills, and processes that help accelerate and expand the impact that corporate citizenship has for business and society today.

The annual conference attracts corporate executives who are actively developing a corporate citizenship strategy, managing corporate citizenship activities, or beginning to implement corporate citizenship practice inside the company. Directors and managers from a variety of business areas actively participate in The Center’s conference, including public affairs, CSR, community relations, public relations, corporate foundations, philanthropy, EHS, human resources, corporate communications, corporate relations, and government relations.

To learn more about the conference and to register, click here.

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