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Measuring the business impact of community involvement has long been a point of frustration and little progress for most companies. The inherent difficulties of capturing “soft” business benefits typical of community involvement, attributing business benefits to community involvement and calculating ROI, for example, have led countless professionals to throw their hands up in defeat. Fortunately, those days are behind us. Go home from this workshop with a feasible plan for measuring the business value of your community involvement, generate hard business impact data within months and say goodbye to the days when community involvement had no metrics to back up its value proposition.
The workshop will introduce participants to the newly developed Framework for Measuring the Business Impact of Community Involvement, which provides a practical roadmap for measuring the business benefits of community involvement. Based on Boston College Center for Corporate Citizenship research, this successfully piloted framework draws on measurement practices used by other business functions, including marketing, sales and HR. It provides every concrete detail you need to overcome commonly encountered obstacles, including access to validated survey questions that can be leveraged to capture business benefits and conversion factors for calculating ROI.
Workshop objectives
- Understand what has prevented community involvement practitioners from successfully measuring its business benefits
- Understand what it takes to successfully measure the business benefits of community involvement
- Develop a concrete plan using the Framework for Measuring the Business Impact of Community Involvement
Featuring Bea Boccalandro, co-author of: Framework for Measuring the Business Impact of Community Involvement: A Step-by-Step Workbook for Obtaining Quantitative Data on How Your Community Involvement Affects Business Performance.
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