The Profile of the Practice 2010 examines how corporate citizenship is being managed behind the scenes in today’s companies. Building upon the 2008 edition, this report contains the latest data on the corporate citizenship strategies, operational structures, and management and leadership tactics at 190 companies. The information captured in this study often cannot be found on a corporate website or even a corporate citizenship report. The survey took a broad look at corporate citizenship, defined as how a company takes responsibility and is accountable for managing its social and environmental impacts across the business.
Among the changes revealed since the 2008 Profile of the Practice
is an increase in the formality companies are applying to their corporate citizenship structures and strategies. More than half of survey respondents say their companies have a written corporate citizenship strategy in place, as well as a formal corporate citizenship function and staff.
Not all aspects of corporate citizenship practice have changed. While it is an integral part of corporate culture, mission and communications, corporate citizenship is still not integrated into business strategy at most companies. Evidence also suggests corporate citizenship is not being linked to a complete performance management model, and few companies tie achievement of corporate citizenship objectives to employee or management compensation.
This study is based on a survey conducted in June and July 2010 and sent to the more than 340 members of the Boston College Center for Corporate Citizenship as well as corporate citizenship contacts at an additional 2,000 companies. This report contains results based on a final sample of 190 respondents, about one-third of whom are from Center member companies. This survey does not attempt to represent corporate America, but instead is a sample of companies that are engaged in corporate citizenship.
In addition to the survey findings, the report contains examples of corporate citizenship structure and strategy at seven companies: American Electric Power, Blackbaud, Boeing, Campbell Soup Company, The Hershey Company, Mitsubishi International Corp. and ProLogis.
View the 2010 Profile of the Practice Executive Summary
Center members can download the full 2010 Profile of the Practice report and the following company examples: